Black hair is culture; it’s always been the safest and boldest form of self-expression we’ve resorted to. It’s sisterhood, it’s therapy and it’s community.
I want people to look at their hair like a map and not just dismiss it as this one thing. It's an entry point into a more meditative or holistic lifestyle
“We will be the first brand to recycle wigs, and the recycling program will roll out from around June 2021. We will take the hair back from you when you are done with it, so we can recycle it and repurpose it.”
“It’s the hair game getting an upgrade, becoming fairer and cleaner. We want to recognise and celebrate your identity as a shapeshifter, your individuality and your right to be black.”
“There’s this assumption that black women have these innate hair skills, and that’s not always the case. I’m offering up a new look that takes five minutes to put on.”
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